Font Trends 2023: Top 25 Fonts for Striking Design
Most used font in 2023
1. Bourton
2. Brocklyn
3. Roque
4. Manchego
5. Spring
6. Daisy
7. Moon Dream
8. Royce
9. Poool
10. Cerebri Sans
The last couple of years have seen a consistent theme in font trends, namely the juxtaposition of sturdy, reliable forms seen in geometric font styles, and the growing expressiveness of character fonts.
We examined over 83,000 logo fonts that users picked in our logo maker, giving us a bird’s-eye view of the biggest font trends emerging globally in 2023.
This year, we’re anticipating a marked departure from purely functional fonts to more lively, bold font design styles. As the world recovers from the hardship of the pandemic years, it’s great to see small businesses and large brands start to experiment with more engaging font choices in their logo and brand identity designs.
Here are the top 6 font trends we’re expecting to see this year, plus 25 inspiring fonts you can use in your designs.
Let’s take a look at 2023’s defining font trends!
What fonts are trending?
There’s a clear theme in emerging font trends as we go into 2023. On the one hand, people are craving the solidity and security of highly structured font styles, like geometric sans serif fonts, and bold, sturdy display fonts.
At the other end of the spectrum, we’ve seen a development in the expressive font styles of the last couple of years, towards more experimental forms. Like warped, bizarre shapes, variable fonts, and cutout-style fonts.
Here are the fonts styles we’re anticipating in 2023:
Big, bold, and sturdy Warped and bizarre Geometric sans serif Flexible fonts Cutting shapes Mid-century modern
Top 6 font trends for 2023
Let’s get into typography trends and some popular fonts to refresh your designs.
Font trend one: Big, bold, and sturdy
After the pandemic, people crave structure, security, and solidity in expressing
themselves. We’re likely to see a doubling down on bold display fonts throughout 2023.
These fonts have all-caps text, thick lines, and sturdy geometric shapes.
Use-wise, these fonts would be a good fit in industries like hospitality, apparel, and
grass-roots businesses. There’s also great potential in wider brand identity applications like advertisements and packaging design, given their bold, impactful look.
1. Bourton
This layered, blocky font and companion script are a perfect font pairing. Designed by Kimmy Kirkwood.
Bourton was the third-most used font in our logo maker this year. Its popularity grew with the emergence of bold, sturdy fonts in 2023.
2. Brocklyn
Strong, geometrical shapes with varied crossbar heights give Brocklyn a sense of motion
and character that feels almost architectural.
Brocklyn, the 5th most popular font among our users, is a powerful display font with a New York aesthetic.
3. Roque
Roque is a playful, punchy solid font that uses solid shapes and lines to create a cohesive typeface. Ideal for energetic brand identities, Roque would be a great fit for tech-forward businesses looking to appeal to a relatively young audience, like students or young professionals.
Firebolt
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$70
Casio
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$170
Titan
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$90
4. Manchego
Manchego, by renowned font designer Emil Bertell, is the ‘love child of Cooper Black and Windsor’, two well-known serif fonts. Punchy, impactful, and beautiful in bold colors, Manchego is one of our favorite fonts for 2023.
Font trend two: Psychedelic minimalist
In total contrast to the solidity of bold display fonts, people are also yearning for freer design idioms. Expect to see a flourish of psychedelic retro fonts in 2023 as a result. This typography style is noticeable by their warped and altered aesthetic, but they don’t sacrifice baseline legibility or impact.
This typography trend suits several different applications. From theaters to restaurants, bars, and general advertising. With the latter, we can see these fonts used in print ads or billboards. Granted, they might not suit more serious companies like law firms and consultancies.
Use your best judgment on how to use their quirky, unique elements to reflect the character of your brand or design.
5. Spring
Spring is a beautiful animated typography with heavily stylized crossbars, giving it a wavy, 60’s feel. Designed by Tan Type, Spring is one example of many heavily psychedelic fonts created by this particular foundry.
6. Daisy
Another font by Tan Type, Daisy is a bold display font that looks great across heavy and thin weights alike, in all-caps, and lowercase. Ideal for packaging and logo design, media branding, and ads.
7. Moon Dream
Moon Dream, by Eotype, was designed by Fajar Ramadan in November 2022. This wistful, flowing font is a perfect fit for logo wordmarks or supporting logo text, and would be great for restaurants, bars, or apparel companies.
8. Royce
Royce, the most tech-aligned font from this category, comes in a wide range of weights. It includes minimal stylistic alterations from a legibility point of view, making it ideal for display applications.
9. Poool
Thematically, Poool is a great font, though its applications may be limited. Having said that, the wobbly, ‘floating’ letters in this typeface fit perfectly in the right context. Summer-themed logos and any company that has to do with water would probably get a great logo out of this one.
Check out some more vintage fonts!
Font trend three: Geometric sans serif fonts
As we saw last year, and in 2021’s top font trends, the sturdy reliability of geometric serif fonts is here to stay. These fonts are highly functional, legible fonts that provide a balance of structure and visual appeal. They speak to a cultural desire for clear communication after a period of mixed messages and uncertainty.
Serif fonts are functional. They’re also extremely flexible, and well-suited to tech-oriented companies. They’re great for legibility on devices and don’t give too much away stylistically. Sans serifs work well on logos, for fun and serious companies alike.
Check out the geometric sans serifs below!
10. Cerebri Sans
Created by Hanken Design Co, this warm, approachable sans serif is an extremely versatile, clean, and modern font with a functional look and feel.
